It's the beginning of a new year and for many businesses this means designing a
revised or new marketing strategy. If you're struggling to get started with your
strategy for the year, here are a few tips to get you going.
Stick with what
worked
Review last year's strategy and highlight the marketing tactics
that showed ROI. Can you implement those tactics again this year? Also look at
why they were successful. Is there something similar that you can do? Perhaps
you ran a print advert for a special promotion and received great feedback.
Think of more promotional ideas that can generate leads for your business.
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